Tell Your Story
“People don’t buy what you do, they buy why you do it.” – Simon Sinek
Your story is what sets you apart from the competition in today’s digital age. That’s the key – your story! Too often, communication revolves around “What” a company does – features and benefits – rather than “Why” they do it. However, the “Why” is a critical component in telling your story.
Your story is the reason for starting a business. Your story is what attracts others to join your cause or buy your products. Your story inspires others. By harnessing the power of your story and the uniqueness of your business, you have an opportunity to speak directly to your ideal customers and inspire your employees.
“Marketing is no longer about the stuff that you make, but about the stories you tell.” –Seth Godin
Using five simple keys, Elizabeth King Consulting can help you tell your story. This proven system provides an opportunity for valuable research and analysis, in addition to messaging and communication planning, to maximize the effectiveness of your story.
The Five Key system can be utilized to:
- Identify Your “Why,” Define Your Business and Target Your Audience
- Create Communication Goals and Set Priorities
- Craft Your Message
- Create a Strategic Communication Plan
- Evaluate and Refine the Communication Strategy