Key

Solutions That Meet Your Unique Needs

Are you worried that nobody knows about your business or that you aren't connecting with your customers? You may be right! The average American is exposed to nearly 5,000 ad images* each day, so it’s easy for your message to get lost in the noise.

 

We can help you break out of all the noise and connect with your customers.

 

To create a solution that is right for your business, Elizabeth King Consulting considers your company’s mission and messaging, business goals, budget and current marketing efforts.

Our strategies include a variety of tactics to connect with your ideal customers and are evaluated to determine which ones best connect with your audiences. Underperforming tactics are adjusted or replaced to avoid wasting time and money on ineffective marketing.

Chosing The Right Strategy

The tactics chosen for a marketing strategy are customized to meet your company’s specific needs and budget. They typically include a mix of branding, communications and community engagement.

Branding

  • Advertising
  • Media & Investor Relations
  • Publicity
  • Social Media
  • Website

Communications

  • Marketing Strategy
  • Content Creation
  • Planning & Implementation
  • Project Management
  • Collateral Materials
  • Video

Community Engagement

  • Community Outreach Strategy
  • Event Coordination/Logistics
  • Event Management
  • Solicitation and Retention Strategy for Nonprofits

The Five Keys

All that we do is based on five fundamental keys of success. This proven system provides an opportunity for valuable research and evaluation, in addition to planning and execution, to maximize effectiveness and give you the tools for success.

Key 1: Assessment

To create an effective marketing strategy, you first need to have a clear understanding of two things: 1) Your Company Identity – your purpose, core values and unique selling points which are at the heart of your communication messaging, and 2) Your Ideal Customers – the characteristics and preferred communication outlets of your best customers.

Key 2: Goal Setting

Setting annual and quarterly business goals using the SMARTER method (specific, measurable, achievable, relevant, time-based, evaluate and reset) provides a guideline for the marketing strategy and keeps a campaign from losing focus on what is most important. Measurable goals and objectives are crucial to effectively evaluate program success.

Key 3: Planning

Once you know your goals and the preferred communication outlets of your ideal customers, it’s time to create a plan. Begin by determining your budget and then identify which communication tactics are best suited to achieve your goals. Then create an implementation calendar that outlines what needs to be accomplished by certain dates in order to execute the plan.

Key 4: Implementation

During implementation, the communication tactics will be written, designed and executed according to the implementation calendar.

Key 5: Evaluation

At the end of the campaign, results and communication tactics are reviewed to determine their effectiveness.