Customized Marketing Strategies
Are you worried that nobody knows about your business or that your marketing strategy isn't connecting with your customers? You may be right! The average American is exposed to nearly 5,000 ad images* each day, so it’s easy for your message to get lost in the noise.
How do you break out of all the noise when it comes to marketing your business?
A marketing strategy helps your company achieve its annual business goals by using a variety of tactics to connect with your ideal customers.
A strong marketing strategy accomplishes three things:
1) Captures Attention of your Target Markets
2) Earns Trust of Prospective Customers
3) Builds Connections with Ideal Customers
To create a marketing solution that is right for your business, Elizabeth King Consulting considers your company’s mission and messaging, business goals, budget and current marketing efforts.
Our strategies include a variety of tactics to connect with your ideal customers. Measurable goals and a set timeframe are used to determine the success and ROI of each marketing strategy.
Our strategies include actionable timelines and tactics that are individually evaluated to determine which ones best connect with your audiences. Underperforming tactics are adjusted or replaced to avoid wasting time and money on ineffective marketing.
Chosing The Right Strategy
The tactics chosen for a marketing strategy are customized to meet your company’s specific needs and budget. They typically include a mix of branding, communications and community engagement.
- Media & Investor Relations
- Social Media
- Marketing Strategy
- Content Creation
- Planning & Implementation
- Project Management
- Collateral Materials
- Community Outreach Strategy
- Event Coordination/Logistics
- Event Management
- Solicitation and Retention Strategy for Nonprofits
The Five Keys
All that we do is based on five fundamental keys of success. This proven system provides an opportunity for valuable research and evaluation, in addition to planning and execution, to maximize the effectiveness of your marketing strategy and give you the tools for success.
Key 1: Assessment
To create an effective marketing strategy, you first need to have a clear understanding of two things: 1) Your Company Identity – your purpose, core values and unique selling points which are at the heart of your communication messaging, and 2) Your Ideal Customers – the characteristics and preferred communication outlets of your best customers.
Key 2: Goal Setting
Setting annual and quarterly business goals using the SMARTER method (specific, measurable, achievable, relevant, time-based, evaluate and reset) provides a guideline for the marketing strategy and keeps a campaign from losing focus on what is most important. Measurable goals and objectives are crucial to effectively evaluate program success.
Key 3: Planning
Once you know your quarterly goal and the preferred communication outlets of your ideal customers, it’s time to start planning a 90-day marketing strategy. Begin by determining your budget and then identify which communication tactics are best suited to achieve your goals. Then create a marketing calendar that outlines what needs to be accomplished by certain dates in order to implement the marketing strategy.
Key 4: Implementation
During implementation, the communication tactics will be written, designed and executed according to the marketing calendar.
Key 5: Evaluation
At the end of the 90-day marketing strategy, campaign results and communication tactics are reviewed to determine their effectiveness and reevaluated before implementation in the next 90-day campaign.