Customized Communication Solutions
If you’re concerned that nobody knows about your business or that your marketing efforts are not connecting with your customers – you may be right. The average American is exposed to approximately 5,000 ad images* each day, so it’s easy for your message to get lost in the noise.
How do you break out of all the noise when it comes to marketing your business? Storytelling!
Whether you are managing your public image, developing a strategy to connect with your ideal customers or organizing a community engagement activity, Elizabeth King Consulting can create a customized communication solution to help you tell your story.
- Media & Investor Relations
- Communication Strategy
- Content Creation
- Planning & Implementation
- Project Management
- Collateral Materials
- Community Outreach Strategy
- Event Coordination/Logistics
- Event Management
- Solicitation and Retention Strategy for Nonprofits
The Five Keys
The proven system to unlock the power of your story.
Using five simple keys, Elizabeth King Consulting can help you unlock the power of your story. This proven system provides an opportunity for valuable research and evaluation, in addition to planning and execution, to maximize the effectiveness of your communication and give you the tools for success.
Key 1: Assessment
Having a clear understanding of your business and current communication efforts is necessary to lay the groundwork for any type of storytelling campaign. Assessment is used to establish your identity, define your business and target your audience. Research is a valuable tool to analyze a situation and determine a plan of action.
Key 2: Goal Setting
Setting goals and objectives using the SMARTER method (specific, measurable, achievable, relevant, time-based, evaluate and reset) provides a guideline for communication planning and keeps a campaign from losing focus on what is most important. Measurable goals and objectives are crucial to effectively evaluate program success.
Keys 3 & 4: Messaging and Planning
Message creation and communication plans work in tandem to create a comprehensive framework to achieve campaign goals and objectives. Key messages, success stories and design create the storytelling components, while communication plans outline tactics, timelines and budgets necessary for implementation. Focusing on how to communicate with target audiences, in addition to the execution of program specifics, creates a thorough campaign plan that allows for seamless implementation.
Key 5: Evaluation
Evaluation utilizes the campaign goals and objectives to determine program success and is an important step that is often overlooked at the end of a campaign. By capturing feedback from internal and external stakeholders, the evaluation process provides an opportunity to assess what worked well and opportunities for improvement in the future.
Tell Your Story
“People don’t buy what you do, they buy why you do it.”
– Simon Sinek
Your story is what sets you apart from the competition in today’s digital age. That’s the key – your story! Too often, communication revolves around “What” a company does – features and benefits – rather than “Why” they do it. However, the “Why” is a critical component in telling your story.
Your story is the reason for starting a business. Your story is what attracts others to join your cause or buy your products. Your story inspires others. By harnessing the power of your story and the uniqueness of your business, you have an opportunity to speak directly to your ideal customers and inspire your employees.
“Marketing is no longer about the stuff that you make, but about the stories you tell.”
– Seth Godin