Recent Blog Posts

Great Product…No Customers? How to Target Your Audience

By Elizabeth King

No Customers One of the most frustrating things for a business leader is to have a great product or service – and know exactly how you can make a difference in someone’s life – but not know how to attract your ideal customers.  If this sounds familiar, you are not alone! This situation is true…

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3 Reasons Why You Need Business Storytelling

By Elizabeth King

Kermit the Frog AAAGGGHHH! At least that’s what it sounds like in my head when I’m freaking out and channeling my inner Kermit the Frog. On the outside, I’m smiling and behaving like a professional. I’d like to say this doesn’t happen too often, but I can usually count on this phenomenon when I’m trying…

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What’s the Perfect Communication Solution for My Business?

By Elizabeth King

Analysis Paralysis! What’s the right communication solution? Everybody has an opinion when it comes to communication and marketing – from your mom, to your accountant and certainly from different communication professionals. That’s because there is no “perfect solution” when it comes to effectively telling your story.  I’m sorry! I know that is wildly frustrating and…

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My Story Sucks! (Buy What I Sell): Why Storytelling Matters

By Elizabeth King

Good storytelling is about connecting with your audience. In today’s society, people crave to feel a connection with the companies where they work and do business. Storytelling makes people feel good about their decision to buy your products or work for your company.

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What is the Secret Sauce for Employee Engagement?

By Elizabeth King

Creating a culture of engaged employees has become a topic of much discussion lately. From chamber luncheons to business meetings to LinkedIn articles, everyone seems to be looking for the magic bullet to engage employees. This is a topic that companies definitely need to address. Especially since a recent study by Dale Carnegie revealed that,…

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