Recent Blog Posts

Marketing Strategy vs. Tactics

Marketing Strategy vs. Tactics

By Elizabeth King

One of the most common questions I get from business owners is how to define a marketing strategy. Simply put, a marketing strategy is a high-level plan that helps your company achieve its annual business goals by using a variety of communication tactics to engage and connect with your ideal customers. Tactics are the activities used to implement the strategy.

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Holiday Giving: 6 Stats Every Fundraiser Should Know

By Elizabeth King

Discover the 6 Holiday Giving Statistics that every fundraiser should know!

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You Need A Holiday Giving Campaign…Here’s Why

By Elizabeth King

Giving back to the community – especially at the holidays – is an incredible opportunity to connect with your customers, engage your employees and grow your business by building your brand. In today’s world, your customers not only expect your business to deliver exceptional products and services, but contribute to the community and play an…

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Turn Holiday Giving Into Year-Round Donor Engagement

By Elizabeth King

The COVID-19 pandemic is changing the nonprofit landscape and having a huge impact on fundraising. It’s forcing organizations to rethink large-scale, in-person fundraisers and get very creative in how they engage donors. To do this, nonprofits need to focus on year-round donor engagement. Year-round donor engagement can be broken into three parts: cultivation, stewardship and…

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10 Holiday Giving Ideas to Engage Employees & Customers

By Elizabeth King

Giving back to the community – especially at the holidays – is an incredible opportunity to connect with your customers, engage your employees and grow your business by building your brand.

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Building Your Brand Through Holiday Giving

By Elizabeth King

You might not realize it, but a worldwide pandemic is the perfect reason for your company to invest in a Holiday Giving community relations campaign. Why? Because your customers not only expect your business to deliver exceptional products and services, but contribute to the community and play an active role in addressing societal issues. According…

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Community Relations = Continued Good Works

By Elizabeth King

I have been overwhelmed by the acts of generosity and the selfless response of companies and individuals who are making a difference in both large and small ways. My biggest wish is to see companies continue their good works by incorporating community relations into their business models when the pandemic ends.

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Community Relations Blog

Community Relations For The Win!

By Elizabeth King

In today’s day and age, consumers expect and demand that the companies they support give back to the communities where they do business. Consumers are actively making buying decisions based on how a company addresses societal issues and will spend more with companies that share their beliefs. That’s why it is so important for your…

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Superbowl Ads: The Championship of Storytelling

By Elizabeth King

For many people, the Superbowl is the ultimate football game, but to me it’s the Championship of Storytelling. Superbowl commercials have become as important as the game itself. An epic showdown of creativity to create brand loyalty and recognition in 30-60 seconds at a very premium price. Think about the most memorable Superbowl commercials. What…

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3 Reasons Why Your Audience Isn’t Listening

By Elizabeth King

I’m shouting about my products – why aren’t they listening (and buying)? Nothing is quite as frustrating as a great marketing plan that doesn’t work. You put in the time, the effort, the blood, sweat and yes – tears, to create the perfect strategy to sell your products and services, but nobody seems to be…

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