What sets you apart from your competition? Your Story.

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What sets you apart from your competition? Your Story.

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Recent Blog Posts

Superbowl Ads: The Championship of Storytelling

By Elizabeth King

For many people, the Superbowl is the ultimate football game, but to me it’s the Championship of Storytelling. Superbowl commercials have become as important as the game itself. An epic showdown of creativity to create brand loyalty and recognition in 30-60 seconds at a very premium price. Think about the most memorable Superbowl commercials. What…

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3 Reasons Why Your Audience Isn’t Listening

By Elizabeth King

I’m shouting about my products – why aren’t they listening (and buying)? Nothing is quite as frustrating as a great marketing plan that doesn’t work. You put in the time, the effort, the blood, sweat and yes – tears, to create the perfect strategy to sell your products and services, but nobody seems to be…

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Great Product…No Customers? How to Target Your Audience

By Elizabeth King

No Customers One of the most frustrating things for a business leader is to have a great product or service – and know exactly how you can make a difference in someone’s life – but not know how to attract your ideal customers.  If this sounds familiar, you are not alone! This situation is true…

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3 Reasons Why You Need Business Storytelling

By Elizabeth King

Kermit the Frog AAAGGGHHH! At least that’s what it sounds like in my head when I’m freaking out and channeling my inner Kermit the Frog. On the outside, I’m smiling and behaving like a professional. I’d like to say this doesn’t happen too often, but I can usually count on this phenomenon when I’m trying…

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What’s the Perfect Communication Solution for My Business?

By Elizabeth King

Analysis Paralysis! What’s the right communication solution? Everybody has an opinion when it comes to communication and marketing – from your mom, to your accountant and certainly from different communication professionals. That’s because there is no “perfect solution” when it comes to effectively telling your story.  I’m sorry! I know that is wildly frustrating and…

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My Story Sucks! (Buy What I Sell): Why Storytelling Matters

By Elizabeth King

I HATE bad television advertising! You know what I’m talking about … the ads that make you cringe or change the channel.  The ads that feature some washed-up local celebrity or drone on about how their company can save you more money than the competition – but don’t tell you why their product or service is…

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What is the Secret Sauce for Employee Engagement?

By Elizabeth King

Creating a culture of engaged employees has become a topic of much discussion lately. From chamber luncheons to business meetings to LinkedIn articles, everyone seems to be looking for the magic bullet to engage employees. This is a topic that companies definitely need to address. Especially since a recent study by Dale Carnegie revealed that,…

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