Posts by Elizabeth King

Making sure that you’ve got your goals in place, you know your big annual goals, and then your quarterly goals so you can really create strategic plans that really help you achieve those goals. And then that you constantly evaluate at the end, oh, actually I shouldn’t say evaluate at the end. You should evaluate as you’re going along.

Think about how this relates to your business, where are the ups and downs and how do you prepare for that when you’re talking about breaking down your goals for each quarter.

Think about it, no matter where you go, from their packaging to their website to their TV ads, it all has the same message. You know, it looks and feels a little different, but you always get the same feeling from their stuff. Just do it. Same thing with Southwest. Southwest takes a really fun approach to life because they’re so much more casual and they do that deliberately.

I really wanted to give you three tips about goal setting for you and how you break down your business goals all the way down to how you’re creating communication priorities. So I am certain that you have business goals, you’ve got some big picture things that you want to accomplish for the year, but do you have that broken down quarterly?

I talked a little bit about assessment, why it’s so important for you and why you really need to create a company identity and target your audience before you jump into actually doing the fun stuff, like creating a logo and website so you really understand who you are and who your customers are. But I also promised that I would give you some of the tools that you need to actually do it.

Now assessment is really important because most entrepreneurs fear one big thing when they are creating a brand and that is creating a brand that nobody knows about. We all fear this. We don’t want to spend all of this time, effort, money into creating your company and building this brand and launching it and crickets. That’s the worst.

I’ve been in public relations for over 20 years. I started in special events. I’ve done writing, I’ve done fundraising, and you name it in PR. I have done a little bit of everything, but I never planned to be an entrepreneur.