Marketing Strategy vs. Tactics

One of the most common questions I get from business owners is how to define a marketing strategy. Simply put, a marketing strategy is a high-level plan that helps your company achieve its annual business goals by using a variety of communication tactics to engage and connect with your ideal customers. Tactics are the activities used to implement the strategy.

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Giving back to the community – especially at the holidays – is an incredible opportunity to connect with your customers, engage your employees and grow your business by building your brand. In today’s world, your customers not only expect your business to deliver exceptional products and services, but contribute to the community and play an…

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The COVID-19 pandemic is changing the nonprofit landscape and having a huge impact on fundraising. It’s forcing organizations to rethink large-scale, in-person fundraisers and get very creative in how they engage donors. To do this, nonprofits need to focus on year-round donor engagement. Year-round donor engagement can be broken into three parts: cultivation, stewardship and…

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You might not realize it, but a worldwide pandemic is the perfect reason for your company to invest in a Holiday Giving community relations campaign. Why? Because your customers not only expect your business to deliver exceptional products and services, but contribute to the community and play an active role in addressing societal issues. According…

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I have been overwhelmed by the acts of generosity and the selfless response of companies and individuals who are making a difference in both large and small ways. My biggest wish is to see companies continue their good works by incorporating community relations into their business models when the pandemic ends.

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Community Relations Blog

In today’s day and age, consumers expect and demand that the companies they support give back to the communities where they do business. Consumers are actively making buying decisions based on how a company addresses societal issues and will spend more with companies that share their beliefs. That’s why it is so important for your…

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Making sure that you’ve got your goals in place, you know your big annual goals, and then your quarterly goals so you can really create strategic plans that really help you achieve those goals. And then that you constantly evaluate at the end, oh, actually I shouldn’t say evaluate at the end. You should evaluate as you’re going along.

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