10 Holiday Giving Ideas to Engage Employees & Customers
By Elizabeth King
Giving back to the community – especially at the holidays – is an incredible opportunity to connect with your customers, engage your employees and grow your business by building your brand.
Why? Because your customers and employees not only expect your business to deliver exceptional products and services, but contribute to the community and play an active role in addressing societal issues.
78% of Americans believe companies must do more than just make money; they must positively impact society as well.*
A Holiday Giving campaign gives your company a way to strengthen relationships with your customers and employees by providing an opportunity to make a difference in the community.
What Does Holiday Giving Look Like?
A Holiday Giving campaign looks different for every business. Some companies engage their customers in the giving process, while others rally employees in volunteer or fundraising activities.
No matter what activity you choose, what’s important is that the Holiday Giving campaign reflects who you are as a company and the values you hold important.
72% of Americans say they feel it is more important than ever that the companies they buy from reflect their values.*
Below is a list of 10 Holiday Giving ideas to engage your employees and customers.
Using Holiday Giving Build Your Brand
Branding is all about storytelling. A Holiday Giving campaign gives your company a great story to tell and creates relationships with customers who share your values and beliefs.
To engage your customers and employees, create a communication plan to tell the story – both internally and externally. It’s important to incorporate photos, videos, or success stories from the organization to demonstrate the impact your company is making in the community.
Get creative with your marketing tactics to engage your customers and employees and track your metrics before and after the campaign to determine your results.
A Holiday Giving campaign goes a long way toward building brand loyalty with your customers and strong relationships employees, both of which will have a huge impact on your company’s bottom line.