Recent Blog Posts

3 Reasons Why You Need Business Storytelling

By Elizabeth King

Kermit the Frog AAAGGGHHH! At least that’s what it sounds like in my head when I’m freaking out and channeling my inner Kermit the Frog. On the outside, I’m smiling and behaving like a professional. I’d like to say this doesn’t happen too often, but I can usually count on this phenomenon when I’m trying…

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What’s the Perfect Communication Solution for My Business?

By Elizabeth King

Analysis Paralysis! What’s the right communication solution? Everybody has an opinion when it comes to communication and marketing – from your mom, to your accountant and certainly from different communication professionals. That’s because there is no “perfect solution” when it comes to effectively telling your story.  I’m sorry! I know that is wildly frustrating and…

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My Story Sucks! (Buy What I Sell): Why Storytelling Matters

By Elizabeth King

I HATE bad television advertising! You know what I’m talking about … the ads that make you cringe or change the channel.  The ads that feature some washed-up local celebrity or drone on about how their company can save you more money than the competition – but don’t tell you why their product or service is…

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What is the Secret Sauce for Employee Engagement?

By Elizabeth King

Creating a culture of engaged employees has become a topic of much discussion lately. From chamber luncheons to business meetings to LinkedIn articles, everyone seems to be looking for the magic bullet to engage employees. This is a topic that companies definitely need to address. Especially since a recent study by Dale Carnegie revealed that,…

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